Would you like to live on your own terms?

Hi 👋 I’m George, a Chartered Financial Planner based in London. I help people all across the UK achieve financial freedom.

Most schools don’t teach the principles behind money and society makes it taboo to even talk about! It’s my view that finance professionals have a duty to improve this. ✅

This site is where I host the information from my financial education work.

I love the work I do for my clients and it’s what gets me out of bed in the morning. Although I have to accept, individual financial advice can only help a small number of people.

My aim through Principles Personal Finance is to make great financial education available to those who may not be able to afford advice currently.

It all started with a Youtube channel and website but is continually building into further areas. Since launching in 2021, this project has amassed:

🚀 1,000,000+ views

📖 12,700+ subscribers

I’ve also had many enquiries through it for financial advice. If you are considering advice, as a regulated financial adviser in the UK, any specific financial advice tailored to your situation must be provided by Flying Colours Advice, the company I work for.